Google Ads & PPC Specialist Jobs in Dhaka, Bangladesh: Build Your Performance Marketing Career at Care Guide
Paid advertising is not simply launching a campaign and increasing the budget.
Strong performance marketing combines audience research, campaign structure, tracking, creative testing, bidding, budget allocation and continuous analysis of real business outcomes.
At Care Guide, the current Google Ads Specialist role works across Google and Meta advertising, conversion tracking, campaign optimization, A/B testing and performance reporting.
This guide explains the skills Care Guide looks for, how paid-media performance is evaluated, what a strong campaign portfolio should demonstrate and how to decide whether your experience fits the role.
Is Care Guide Hiring a Google Ads Specialist in Dhaka?
Care Guide currently has a Google Ads Specialist opportunity in Dhaka, Bangladesh focused on Google Ads, Meta Ads, PPC campaign management, conversion tracking, audience research and performance optimization.
The role includes hands-on work with Google Search, Display and YouTube advertising, Meta Ads Manager, GA4, Google Tag Manager, Meta Pixel and Conversion API.
Candidates should be able to demonstrate practical campaign experience, measurable performance work and the current U.S.-market requirements before applying.
What Is PPC and Performance Marketing?
PPC, or Pay-Per-Click advertising, is a form of paid digital marketing where advertisers pay to reach audiences through advertising platforms.
Performance Marketing focuses on measurable outcomes.
Depending on the campaign, relevant outcomes may include:
- leads
- purchases
- bookings
- conversions
- revenue
- qualified inquiries
A performance marketer should understand both how to launch campaigns and how to determine whether those campaigns are creating enough value for the cost.
Who May Be a Good Fit for Paid Media?
Google Ads Specialists
Candidates with hands-on experience managing Google Search, Display or YouTube campaigns.
Meta Ads Specialists
Candidates comfortable managing Facebook and Instagram campaigns through Meta Ads Manager.
Data-Driven Performance Marketers
Candidates who can interpret campaign metrics, diagnose problems and make informed optimization decisions.
Strong Portfolio / Case-Study Candidates
Candidates able to demonstrate real campaign thinking and measurable advertising work.
What Does a Google Ads Specialist Actually Do?
A Google Ads Specialist plans, launches, monitors and optimizes paid advertising campaigns.
The work can involve:
- campaign structure
- targeting
- keywords
- bidding
- budgets
- conversion tracking
- creative coordination
- testing
- audience analysis
- reporting
- optimization
For Care Guide's current role, Google and Meta platforms are both important.
Google Ads Specialist vs PPC Specialist vs Media Buyer: What's the Difference?
The titles often overlap, but their scope can differ.
Google Ads Specialist usually emphasizes Google's advertising platforms.
PPC Specialist can cover multiple pay-per-click channels.
Media Buyer may work more broadly across paid-media platforms, budgets and audience acquisition.
Care Guide's current vacancy combines elements of all three because it covers both Google and Meta advertising.
What Is the Difference Between Google Ads and Meta Ads?
Google Ads often captures or creates demand through search, display and video placements, while Meta Ads targets audiences across platforms such as Facebook and Instagram using audience and behavioral signals.
The platforms have different:
- campaign types
- targeting systems
- creative requirements
- bidding systems
- user contexts
The current Care Guide role requires practical experience with both ecosystems.
What Would You Actually Work On at Care Guide?
Campaign Planning
Plan campaigns based on objectives, audiences, budget and platform.
Google Ads
Manage relevant Search, Display and YouTube campaigns.
Meta Ads
Manage Facebook/Instagram campaigns through Meta's advertising tools.
Tracking
Support accurate conversion tracking through relevant tools.
Optimization
Improve campaign efficiency through analysis and testing.
Creative Collaboration
Work with content and design teams on paid-media creative.
Reporting
Maintain daily and weekly performance reporting.
Platform Compliance
Ensure campaigns follow advertising-platform policies.
Already Managing Real Paid Campaigns?
If you can explain how you structure campaigns, set up tracking, manage budgets and improve performance through data rather than guesswork, continue through this guide and compare your experience with Care Guide's current requirements.
Apply for Google Ads SpecialistWhat Are Google Search Ads?
Search Ads appear in response to relevant search queries.
Strong Search campaign work can involve:
- keyword selection
- match types
- negative keywords
- ad copy
- bidding
- landing-page relevance
- conversion tracking
The current Care Guide role specifically includes Google Search Ads.
Does the Role Include Google Display Advertising?
Yes. Google Display is specifically referenced in the current Care Guide role.
Display advertising allows campaigns to reach audiences across a vast network of websites and apps using visual banners and responsive formats, rather than relying solely on user search intent.
Does Care Guide Look for YouTube Ads Experience?
Yes. Google Ads Video / YouTube campaign knowledge is included in the current role requirements.
Candidates should explain actual campaign experience accurately.
Does the Role Require Meta Ads Experience?
Yes. Hands-on experience with Meta Ads Manager for Facebook and Instagram is part of the current role.
The Skills section also references Meta Business Suite.
Why Does Campaign Structure Matter?
Clear campaign structure can make advertising easier to manage, analyze and optimize.
Structure may help separate:
- objectives
- audiences
- products/services
- geographies
- tests
- budgets
There is no one universal campaign structure that fits every business.
What Research Skills Matter in Paid Media?
Google Search campaigns often require keyword research.
Meta campaigns may depend more heavily on audience research, creative and offer relevance.
The current role specifically includes strong audience research and retargeting skills.
Why Does Budget Management Matter?
Paid-media specialists are responsible for spending real money.
Budget decisions should therefore be based on:
- campaign objective
- available data
- performance
- conversion quality
- profitability
- scaling potential
The current role requires practical budget allocation experience.
What Are Bidding Strategies in Paid Advertising?
Bidding strategies dictate how ad platforms participate in auctions to secure ad placements based on specific goals (e.g., maximizing clicks, targeting a specific ROAS, or capping a CPA). The current role specifically references bidding strategy experience.
What Is ROAS?
ROAS means Return on Ad Spend.
At a basic level: ROAS = Revenue attributed to ads ÷ Advertising spend.
Note: Do not present high ROAS as the only sign of campaign success. Lead-generation campaigns may require other business metrics. The current role explicitly includes ROAS optimization.
What Is ROI in Paid Advertising?
ROI evaluates return relative to the broader cost of an investment.
ROI and ROAS are related but not identical. Do not use the terms interchangeably. The current Care Guide vacancy references ROI alongside ROAS.
What Is CPA?
CPA generally means Cost per Acquisition or Cost per Action, depending on the campaign context.
The current role includes optimizing campaigns for lower CPA. A lower CPA is useful only when the resulting conversions are valuable.
What Is CPL?
CPL means Cost per Lead.
For lead-generation campaigns: CPL = Advertising spend ÷ Leads generated.
Note: Do not confuse "lead" with "qualified lead" with "customer." A campaign can generate cheap leads that do not become real customers.
What Is CTR?
CTR means Click-Through Rate.
It measures how often people click after seeing an ad. Do not treat CTR as a business-outcome metric by itself.
What Is Conversion Rate?
Conversion Rate is the percentage of relevant users who complete the defined conversion action after engaging with an ad. The role includes optimizing for higher conversion rates.
What Is A/B Testing in Paid Advertising?
A/B testing compares controlled variations to learn which approach performs better.
The current role includes A/B testing across:
- creatives
- audiences
Candidates should understand testing logic rather than changing many variables simultaneously without a plan.
Why Does Creative Testing Matter?
Advertising performance can depend heavily on creative.
The current role includes collaboration with design and content teams and testing campaign creatives. A paid-media specialist should use performance data to inform creative decisions rather than treating design as separate from advertising.
Why Test Audiences?
Different audience segments can respond differently to the same message or offer. Testing helps validate which targeting logic yields the most efficient results.
What Is Retargeting?
Retargeting means showing relevant ads to people who have previously interacted with a business or its digital properties, where platform rules and consent requirements permit.
The current role requires strong retargeting knowledge.
What Does Campaign Scaling Mean?
Scaling means increasing the reach or spend of a campaign while trying to preserve acceptable business performance.
Scaling is not simply increasing the budget. The current role requires practical campaign-scaling and budget-allocation experience.
What Is Meta Pixel?
Meta Pixel is a snippet of code that supports measurement, optimization, and event tracking for Meta advertising properties.
What Is Meta Conversion API?
Conversion API allows businesses to send relevant event data to Meta through server-side or connected systems, depending on implementation.
The current role explicitly references Conversion API knowledge.
Why Is Google Tag Manager Important for PPC?
Google Tag Manager helps teams manage certain tracking and measurement tags without hard-coding every change directly into site templates.
The current Care Guide role includes GTM knowledge.
How Is GA4 Used in Paid Advertising?
Google Analytics 4 can help advertisers understand what users do after arriving on a website.
Relevant areas may include:
- landing-page behavior
- events
- conversions
- user journeys
- traffic sources
The current role includes GA4 and event-tracking knowledge.
Why Is Conversion Tracking Critical?
Without reliable conversion tracking, campaign optimization can be based on incomplete information.
The current role includes practical tracking setup across:
- Pixel
- CAPI
- GTM
- GA4 events
Does Reporting Experience Matter?
Yes. The current Care Guide role lists Looker Studio or Excel familiarity for reporting.
Reports should help stakeholders understand:
- spend
- results
- efficiency
- trends
- tests
- recommendations
Does Merchant Center Experience Help?
Yes. Familiarity with Merchant Center and Catalog Sales is currently listed as a plus.
Do PPC Specialists Need Copywriting Skills?
Good copywriting skills for ad headlines and primary text are part of the current Care Guide role.
Knowledge of broader copywriting and creative strategy is also listed as a plus. The role remains a paid-media position, not a full-time copywriting job.
Does Care Guide Require U.S.-Market Advertising Experience?
The current public vacancy strongly emphasizes experience running ads in U.S. markets. It specifically states that candidates with U.S.-market ad experience are encouraged to apply.
Because the same page also mentions strong freshers, Care Guide should verify whether U.S.-market experience is an absolute requirement for every candidate. Until that is clarified, do not weaken the importance of U.S.-market experience in your application preparation.
Why Do Ad Platform Policies Matter?
The current role requires campaign compliance with advertising-platform policies. Paid-media specialists should understand that campaign performance does not justify violating platform rules.
How Important Is English for This Role?
The current Care Guide Google Ads Specialist vacancy requires fluency in spoken and written English.
English may be used for:
- U.S.-market work
- campaign research
- reporting
- copy
- platform documentation
- collaboration
What Education Does Care Guide Require?
The current public vacancy lists HSC/A-Level and states that fresh graduates are welcome.
Google Ads or Meta Blueprint certifications are currently preferred but not mandatory.
How Much Paid-Media Experience Does Care Guide Require?
The public vacancy contains mixed statements regarding "1–3 years of Digital Marketing / PPC experience" and "minimum 1–2 years of professional Media Buyer or Ads Specialist experience." Care Guide should verify the canonical experience threshold before this page states one definitive minimum. Follow the active verified job requirements when preparing to apply.
Can Freshers Apply for the Google Ads Specialist Role?
The current page says strong freshers with portfolios or case studies are encouraged to apply. However, the same vacancy also requires professional PPC experience and strongly emphasizes U.S.-market Ads experience. Candidates should check the authoritative vacancy for the resolved experience criteria before applying. If freshers are eligible, a substantial paid-media portfolio or verifiable case studies will be required.
What Should a Paid-Media Portfolio Include?
Paid-media ability is easier to evaluate when candidates show real campaign thinking and measurable evidence.
A useful case study may explain:
- Objective: What was the campaign trying to achieve?
- Market: Which market was targeted?
- Platform: Google Ads, Meta Ads or both?
- Campaign Type: Search, Display, YouTube or relevant Meta campaign?
- Budget: What level of spend did you manage?
- Tracking: How were conversions measured?
- Testing: What audiences, creatives or campaign variables did you test?
- Optimization: What did you change and why?
- Results: Use real metrics where permitted.
- Business Quality: Were the conversions or leads actually valuable?
Which Metrics Should You Explain in a PPC Case Study?
Possible relevant metrics include:
- Spend
- Impressions
- Clicks
- CTR
- CPC
- Leads
- CPL
- Conversions
- CPA
- Conversion Rate
- Revenue
- ROAS
But candidates should use only metrics genuinely relevant to that campaign objective. Traffic alone is not enough. Cheap leads alone are not enough. The strongest case study explains whether the campaign created useful business outcomes.
What Is the Care Guide Google Ads Specialist Work Schedule?
The current vacancy lists a 6:00 PM to 3:00 AM shift, Monday through Friday.
Weekly holidays are currently: Saturday and Sunday.
Candidates should realistically consider:
- sleep schedule
- transportation
- concentration
- U.S.-market work hours
- long-term schedule sustainability
Who Should Probably Not Apply for This Paid Media Role?
This opportunity may not be appropriate if:
- you have never managed a real advertising campaign
- you cannot explain campaign performance
- you do not understand conversion tracking
- you confuse clicks with business results
- you have never used Google Ads
- you have no Meta Ads experience
- you cannot work with campaign data
- you cannot explain ROAS, CPA or conversion rate
- you cannot work the required night shift
- you are looking only for remote work
- you exaggerate campaign results
- you are applying without reviewing the U.S.-market requirement
What Skills Can You Strengthen in Paid Media?
Professional paid-media work can deepen experience in:
- Google Ads
- Meta Ads
- PPC
- campaign strategy
- tracking
- GA4
- GTM
- Pixel
- CAPI
- audience research
- retargeting
- budget management
- bidding
- testing
- reporting
- ROAS / ROI analysis
- campaign scaling
- creative strategy
- U.S.-market advertising
What Should You Put on a Google Ads Specialist CV?
Make practical advertising experience easy to evaluate. Include relevant:
- years of paid-media experience
- Google Ads
- Search campaigns
- Display campaigns
- YouTube campaigns
- Meta Ads
- campaign budgets
- U.S.-market experience
- conversion tracking
- GTM
- GA4
- Pixel
- CAPI
- retargeting
- A/B testing
- reporting
- Looker Studio
- Excel
- campaign scaling
- copywriting
- relevant certifications
- portfolio/case-study links
- measurable results you can substantiate
How to Prepare for a Google Ads / PPC Interview
Prepare to explain how you make campaign decisions.
Review:
- Google Ads
- Meta Ads
- campaign objectives
- targeting
- keywords
- audiences
- budgets
- bidding
- ROAS
- CPA
- CTR
- conversion rates
- A/B testing
- tracking
- GTM
- GA4
- Pixel
- CAPI
- retargeting
- reporting
- campaign scaling
Example Questions Worth Preparing For
EXAMPLE PREPARATION QUESTIONS — NOT GUARANTEED CARE GUIDE INTERVIEW QUESTIONS.
- Tell us about a paid campaign you managed.
- How do you structure a Google Search campaign?
- How do you decide which metrics matter?
- What is ROAS?
- What is the difference between ROAS and ROI?
- What is CPA?
- How do you diagnose a campaign with high spend and few conversions?
- How do you approach A/B testing?
- How do you test ad creatives?
- How do you use retargeting?
- How have you used Meta Pixel?
- What is Conversion API?
- How have you used GTM?
- How do you use GA4 for advertising analysis?
- How do you know whether conversion tracking is working?
- How do you decide whether a campaign is ready to scale?
- Tell us about your U.S.-market advertising experience.
- How do you report performance to stakeholders?
- Can you reliably work the required night shift?
Should You Apply? Check Your PPC Skills
CORE FIT:
RELEVANT ADVANTAGES:
Do Your Paid Media Skills Match the Role?
If your campaign experience matches the current requirements and you can demonstrate practical Google Ads, Meta Ads and conversion-tracking work, submit your application through Care Guide's interview system.
Build Your Paid Media Career at Care Guide
Care Guide recruits professionals across digital marketing, technology, creative, operational and professional roles in Dhaka, Bangladesh.
Google Ads and PPC Specialists help turn advertising budgets into measurable campaigns through research, tracking, testing and performance analysis.
Applicants should choose the role according to their actual campaign experience, case studies, qualifications and availability.
Explore All Care Guide Careers →
Looking for a Different Career at Care Guide?
Frequently Asked Questions About Google Ads & PPC Careers at Care Guide
Is Care Guide hiring a Google Ads Specialist?
Care Guide currently has a Google Ads Specialist opportunity in Dhaka, Bangladesh focused on Google Ads, Meta Ads, conversion tracking, audience research, campaign optimization and reporting.
How much experience does Care Guide require?
The public vacancy currently references both 1–3 years of PPC experience and a minimum 1–2 years of Media Buyer or Ads Specialist experience. Care Guide should verify the canonical experience threshold before this page states one definitive minimum.
Can freshers apply?
The current vacancy says strong freshers with paid-media portfolios or case studies are encouraged to apply, but the same page also requires professional experience and strongly emphasizes U.S.-market Ads experience. Candidates should follow the latest verified hiring rule.
Does Care Guide require U.S.-market Ads experience?
The current public vacancy strongly emphasizes experience running Ads in U.S. markets. Care Guide should confirm whether this is mandatory for every candidate, including strong freshers.
Does Care Guide require Google Ads experience?
Yes. Hands-on Google Ads experience across relevant Search, Display and Video campaigns is part of the current requirements.
Does Care Guide require Meta Ads?
Yes. The current role requires hands-on experience with Meta Ads Manager for Facebook and Instagram.
Does the role require GA4 and GTM?
Yes. Working knowledge of Google Analytics 4 and Google Tag Manager is part of the current role.
Does the role require Meta Pixel and Conversion API?
The current Skills section explicitly includes Pixel, Conversion API, GTM and GA4 event tracking.
Does Care Guide require A/B testing?
Yes. A/B testing of creatives, audiences and campaign elements is part of the current role.
Does the role involve campaign budgets and bidding?
Yes. Budget management, bidding strategies, campaign scaling and budget allocation are part of the current requirements.
What education is required?
The current public vacancy lists HSC/A-Level and states that fresh graduates are welcome. Google Ads or Meta Blueprint certifications are preferred but not mandatory.
Is English required?
Yes. The current role requires fluency in spoken and written English.
Is this an onsite role?
Yes. The current Google Ads Specialist role is office-based in Dhaka, Bangladesh.
What is the work schedule?
The current vacancy lists a 6:00 PM to 3:00 AM shift, Monday through Friday, with Saturday and Sunday as weekly holidays.
How do I apply?
Candidates who meet the current requirements can apply through Care Guide's online interview portal.
Apply for Google Ads SpecialistThink This Google Ads Specialist Opportunity Fits You?
You now understand the campaign-management, tracking, testing, reporting and optimization skills involved in Care Guide's Google Ads Specialist role. If your background matches the current requirements and you can demonstrate practical paid-media results, submit your application.
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