Care Guide is looking for a skilled and results-driven Google Ads Specialist to plan, launch, manage, and optimize paid advertising campaigns across Google and Meta platforms for our U.S.-based clients. We welcome experienced professionals and freshers with strong PPC skills, relevant certifications, and proven campaign projects.
- Department: Business Development
- Location: Mohakhali, Gulshan Road, Dhaka (on-site only – no hybrid/remote)
- Employment Type: Full-Time
- Age: 22–32 years
- Shift: Night Shift (7:00 PM – 4:00 AM), Monday to Friday
- Weekly Holidays: Saturday & Sunday
- Experience Required: 1–3 years; freshers with strong portfolios or campaign case studies are encouraged to apply
- Salary: Based on Expertise
Education
- Minimum HSC/A-Level qualification
- Fluency in English communication
- Fresh graduates with relevant digital advertising skills are welcome to apply
- Google Ads or Meta Blueprint certifications are preferred but not mandatory
Key Responsibilities
- Campaign Planning & Management: Plan, launch, execute, and manage paid advertising campaigns across Google Ads and Meta Ads platforms
- Google Ads Optimization: Manage and optimize Search, Display, and YouTube advertising campaigns to improve performance and conversions
- Meta Ads Management: Develop and optimize Facebook and Instagram advertising campaigns using Meta Ads Manager and Business Suite
- Creative Collaboration: Work closely with graphic designers, video editors, and content teams to create compelling advertising creatives and copy
- Performance Optimization: Monitor campaign performance and implement strategies to reduce Cost Per Acquisition (CPA), improve conversion rates, and maximize Return on Ad Spend (ROAS)
- Audience Research & Targeting: Research target audiences, develop audience segmentation strategies, and implement effective retargeting campaigns
- A/B Testing: Conduct structured A/B tests on ad creatives, headlines, audiences, bidding strategies, and landing pages to identify performance improvements
- Conversion Tracking: Configure, monitor, and troubleshoot conversion tracking using Google Tag Manager, Google Analytics 4, Meta Pixel, and Conversion API
- Budget Management: Manage advertising budgets, bidding strategies, campaign scaling, and resource allocation to achieve performance targets
- Reporting & Analysis: Prepare daily, weekly, and monthly campaign performance reports with actionable recommendations
- Policy Compliance: Ensure all advertising campaigns comply with Google Ads and Meta advertising policies
Requirements
- 1–3 years of professional experience in digital marketing, particularly in Pay-Per-Click (PPC) advertising
- Hands-on experience with Google Ads, including Search, Display, and YouTube advertising campaigns
- Practical experience with Meta Ads Manager for Facebook and Instagram campaigns
- Strong understanding of advertising budgets, bidding strategies, CPA, ROAS, ROI, and conversion rate optimization
- Experience designing and implementing A/B testing strategies for advertisements, audiences, and campaign structures
- Working knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM)
- Ability to interpret advertising data and implement performance-driven optimization strategies
- Age between 22 and 32 years
- English Fluency: Strong spoken and written English communication skills
- Excellent analytical thinking, problem-solving, reporting, and campaign management skills
- Knowledge of advertising copywriting, creative strategy, and landing page optimization is an advantage
- Experience managing advertising campaigns targeting U.S.-based audiences is preferred
- Freshers with strong portfolios, advertising certifications, or relevant campaign case studies are encouraged to apply
- Ability and willingness to work night shifts (7:00 PM – 4:00 AM)
Skills & Expertise
- Professional Experience: 1–2 years of practical experience as a Media Buyer, PPC Specialist, or Ads Specialist preferred
- U.S. Market Advertising: Experience planning and managing paid campaigns targeting U.S.-based audiences
- Google Ads: Strong knowledge of Google Search Ads, Display Ads, YouTube Ads, keyword targeting, bidding, and campaign optimization
- Meta Advertising: Proficiency in Meta Ads Manager, Meta Business Suite, audience targeting, and campaign management
- Conversion Tracking: Experience setting up and troubleshooting Meta Pixel, Conversions API (CAPI), Google Tag Manager, and GA4 events
- Audience Research: Strong understanding of audience segmentation, custom audiences, lookalike audiences, and retargeting strategies
- Performance Reporting: Experience using Looker Studio, Microsoft Excel, or Google Sheets to analyze and present advertising performance
- E-commerce Advertising: Familiarity with Google Merchant Center, product feeds, and catalog sales campaigns is an advantage
- Campaign Scaling: Practical experience optimizing budgets, scaling successful campaigns, and improving advertising efficiency
- Advertising Copywriting: Ability to write engaging ad headlines, descriptions, primary text, and compelling calls to action
- A/B Testing: Experience testing advertising creatives, copy, audiences, placements, and bidding strategies
- Data Analysis: Ability to analyze CTR, CPC, CPM, CPA, ROAS, conversion rates, and other important advertising metrics
What We Offer
- Salary: Based on Expertise, with yearly salary review
- Performance bonus and transportation allowance
- Overtime allowance
- Weekly 2 holidays (Saturday & Sunday)
- Full-time, fully on-site role at Mohakhali, Gulshan Road, Dhaka
- Hands-on experience managing advertising campaigns for U.S.-based clients
- Direct ownership of real advertising budgets, campaign strategies, and measurable performance targets
Workplace & Employment Status
- Workplace: Work at Office (on-site only – no hybrid/remote)
- Employment Status: Full-Time
- Shift: Night Shift (7:00 PM – 4:00 AM), Monday to Friday
- Weekly Holidays: Saturday & Sunday
Green Delta Tower: Green Delta AIMS Tower,
51 Bir Uttam AK Khandakar Rd, Mohakhali, Dhaka-1212
MS Center: 8 Bir Uttam AK Khandakar Rd,
Mohakhali, Dhaka 1212
Assure Center: 91 Mohakhali C/A,
Mohakhali, Dhaka 1212
Email: apply@careguidebd.com
WhatsApp +880 1911-948734 (Text Only)
