Bangladeshi Entrepreneur
Founder of a Bangladesh-based company serving international business needs.
A Bangladeshi entrepreneur and business operations leader building teams, systems and technology-enabled capability from Bangladesh for organizations serving international markets.

Nusrat Shova was born in Chittagong, Bangladesh, in 1994 and grew up in a middle-class family where discipline, hard work and responsibility were part of everyday life.
Her father was a service holder. Growing up, Nusrat saw how important stable work and opportunity can be for a family.
In 2010, at about 16 years old, she moved to the United States. There, she continued her education and gained experience in structured business and professional environments.
Over time, she began thinking about how that experience could create value back in Bangladesh.
In 2021, Nusrat returned to Bangladesh with a clear goal: build a business that could create jobs, develop people and serve international clients.
In 2022, she founded Care Guide with 2 employees.
Today, Care Guide has 166 employees working across operations, technology, digital services and creative teams.
For Nusrat, that growth means more people gaining skills, taking responsibility and building careers in Bangladesh.
Founder of a Bangladesh-based company serving international business needs.
Founder and Chief Executive Officer of Care Guide, established in Bangladesh in 2022.
Focused on systems, accountability, workflows and day-to-day execution.
Experience across outsourcing, administrative support and distributed teams.
Focused on developing people, growing responsibility and creating long-term career opportunities.
Works across AI automation, digital technology, web, DevOps and process improvement.
Nusrat believes talented people in Bangladesh can do high-value work for international businesses when they have the right training, systems and leadership.
That is the idea behind Care Guide: build skilled teams in Bangladesh and help them work closely with clients around the world.
The focus is simple—clear communication, strong processes, accountability, useful technology and people who understand the work they are responsible for.
Care Guide is designed to create local careers while serving international businesses.
Care Guide started small. As the company grew, Nusrat focused on building the team and the systems needed to support that growth.
New employees needed training. Teams needed clear responsibilities. Clients needed consistent service. Managers needed processes they could follow and improve.
Over time, Care Guide expanded into operations, technology, digital services, creative work and AI-enabled business support.
Nusrat’s role also changed—from starting the company to building leaders, systems and teams that can operate at a larger scale.
Her work focuses on building teams, improving operations and using technology to help Care Guide grow.
Hiring, developing and trusting people to take on more responsibility.
Clear workflows, accountability and standards that hold up at scale.
AI automation and digital tools that make the work faster and more reliable.
Care Guide is a Bangladesh-based back-office and digital technology partner offering healthcare and administrative support, back-office services, AI automation, DevOps, web development, SEO, digital marketing and creative services.
Growth matters when the company becomes stronger for both its employees and its clients.
Business growth should create meaningful professional pathways, stronger careers and room for people to take on greater responsibility.
Sustainable scale requires process, accountability, documentation, technology and measurable standards—not dependence on one person.
A company becomes stronger when employees can grow into supervisors, managers and decision-makers who can carry the organization forward.
The next goal is not simply to make Care Guide bigger. It is to make the company better.
Nusrat wants to strengthen operations, develop more leaders, use technology and AI where they add real value, and help teams handle more complex work for international clients.
The focus is on consistent quality, stronger management and long-term careers for people in Bangladesh.
Build better people, better systems and better service.
Nusrat Shova is a Bangladeshi entrepreneur and the Founder & CEO of Care Guide.
Her professional work spans entrepreneurship, business operations, BPO and back-office operations, team development, technology-enabled business support and building Care Guide from Bangladesh.
Care Guide's official website states that the company was founded in 2022 in Bangladesh.
Care Guide provides healthcare and administrative support, back-office services, AI automation, DevOps, web development, SEO, digital marketing and creative services from Bangladesh.
For business partnerships, professional networking, media opportunities and collaboration, connect through Care Guide's official channels.